You’re in the ring. I’m in your corner.


Steady partnership for women carrying real responsibility.

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Jaime Tincher, Founder, Coach, and Consultant at In Your Corner

In Your Corner is both a belief and a practice.

You’re carrying responsibility others can see, and weight they can’t. You’re expected to lead, decide, and deliver, often without the support people assume you have.

In Your Corner exists to change that. Grounded in lived experience and practical support, this partnership provides steady support as you navigate professional growth and personal transitions without losing who you are and what matters most to you.

Meet Jaime

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I’ve been in the ring. I know the toll it takes.

I built my career in always-on, high-visibility leadership roles that were deeply rewarding and also incredibly demanding. All the while, life kept happening. I became a mom. I went through a divorce. I cared for an aging parent. And like so many women leaders, I often carried all those professional demands alongside personal responsibilities without support that I needed.

That experience shapes every aspect of In Your Corner. Today, I provide the support I wish I’d had. I am a confidential partner that provides perspective, experience, and tactical support to help you lead well, and live well.

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Leadership Support That Works. Now and Over Time.

In Your Corner services are designed around what leaders actually need. Each offering stands on its own, and together create a steady system of leadership support. This work is practical, usable right away, and built to support leaders over time as they meet challenges, and move through change.

  • In Your Corner 1:1 Coaching

    For women leaders across stages and sectors - those who are well-established and those stepping into bigger roles, louder rooms, or more complex decisions. You don’t need to be struggling to benefit from this work. You just need to be carrying responsibility and wanting support that fits your reality.

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  • Coaching & Facilitation for Executive and Leadership Teams

    If you lead leaders, the health of your team shapes the health of the entire organization. When alignment breaks down at the top, it shows up everywhere. Decision-making slows, communication frays, and pressure travels downward.

    I partner with executive and senior leadership teams to strengthen how they lead together, especially during moments of pressure, transition, or growth.

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  • Crisis Readiness & Crisis Support

    Emergencies don’t arrive neatly or predictably. They unfold quickly, stretch on longer than expected, and force leaders to make consequential decisions with imperfect information, often under intense public and internal pressure.

    I partner with leaders and leadership teams to strengthen readiness, provide real-time support during crisis, and support recovery once the immediate moment has passed. 

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  • Strategic Advisory & Implementation Support

    Some moments require more than reflection or advice. They require clear-eyed assessment, and a practical plan for moving work forward.

    I provide strategic advisory and implementation support to leaders and organizations facing complex challenges or pivotal moments. This work combines thoughtful review with concrete, execution-ready deliverables, turning vision into action and plans into results.

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A Note on Trust & Method

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In Your Corner morse code

All In Your Corner work depends on trust, confidentiality, and presence. Tools such as Energy Leadership®, Human Systems Dynamics, and Hogan Assessments may be used selectively to support insight and decision-making, but never replace judgment or experience. They strengthen it.

Who We Work With

In Your Corner works with women leaders who carry real responsibility.

Our clients are thoughtful, capable leaders operating in complex environments where decisions matter and expectations are high. They are often the ones others rely on for steadiness, while privately navigating pressure, change, and full lives alongside the role.

They aren’t looking for motivation or quick fixes. They want experienced partnership that helps them lead in ways that are both effective and sustainable.

In Your Corner is for women who care deeply about how they lead, not just what they deliver, and who want support that honors the full scope of what they carry.

  • “Jaime brings battle-tested public leadership experience to her coaching and consulting practice. In her work with leaders, she is caring, personal, and unafraid to dive deep into the motivations for why and how we lead, as well as the realities of how women experience leadership. As a problem-solver, she brings a practical approach grounded in the values of inclusion and equity. Whether you need thought partnership, personal support, strategic planning or real-world systems change guidance, Jaime takes the time to grapple with all of it together and develop effective solutions that are true to you. You won't regret having her ‘in your corner’.”

    — Mitra Jalali, Former Saint Paul City Council President

  • “Jaime Tincher served as my Deputy Mayor for eight years and was part of every major victory and every crisis our administration navigated. I relied on her judgment daily; through a global pandemic, civil unrest, cyberattacks, budget challenges, and the complex work of governing in real time. Jaime sees systems with rare clarity. She can hold complexity, manage multiple moving priorities, and drive disciplined execution, all while leading with empathy and integrity, even when it would be easier not to.

    Having Jaime in my corner steadied the room, sharpened the strategy, and turned ambition into lasting impact. She dared me to lead boldly and authentically, and drove our team to accomplish more than I imagined was possible.”

    — Melvin Carter, Former Mayor of Saint Paul, Minnesota

  • “I worked closely with Deputy Mayor Tincher and saw firsthand her ability to bring people together around shared goals. She led with authenticity and respect. She created space for open communication, valued diverse perspectives, and ensured that decisions are informed by both data and lived experience. Her steady guidance helped departments move beyond silos and operate as a cohesive enterprise team, improving efficiency, accountability, and service delivery.”

    — Angie Wiese, Director of the Department of Safety and Inspections, City of Saint Paul

  • "As a colleague and friend, I’ve seen how deeply Jaime cares about the people she supports, and how effective she is at helping leaders find their footing, their voice, and a path forward. In Your Corner reflects the best of who she is.”

    — Alana Petersen, Founder Petersen Group LLC/Canary Consulting

  • “Jaime Tincher is one of the most outstanding and trusted leaders I have worked with in public service. She brings clarity, steadiness, and sound judgment to complex situations where the stakes are high. Leaders working with Jaime will gain not only strategic insight but also a strong partner, who understands big responsibility and knows how to lead through it.”

    — Mark Dayton, Former Governor of Minnesota

  • “The Deputy Mayor role is a 24/7 job. Managing crises, complaints, tough decisions, and everything in between. Jaime approached it with steadiness, professionalism, and a deep commitment to the people. She is especially strong in times of crisis, works effectively with a broad range of stakeholders, and has a strong understanding of how government systems operate. She sees the big picture, pays attention to the details, and follows through. Her years of public service have made a meaningful and lasting impact in Minnesota.”

    — Chris Tolbert, Former Saint Paul City Council Member